Do your clients and prospects really understand what you are doing? Do they know what type of client you have more experience with or what type of referred clients you would most appreciate? To have a successful real estate business, you must establish yourself as the agent that provides service to a specific real estate niche. If you don’t focus on a specific area of the market, you won’t get the massive growth you’re looking for. In fact, focusing on a micro-niche is the best way to guarantee new referrals and double your sales in 12 months.
Next, we list the 4 phases to establish your own real estate niche like capital smart city.
1. cement your foundations
Do it by focusing on three things:
- Identify what are your strengths and what are your weaknesses
- Decide who your ideal clients will be
- Identify what makes you the perfect agent for that niche of clients.
As long as clients know that you have done serious research, you can become the agent of choice to go to, regardless of whether your career is just beginning or you already have a respectable experience.
Creating a message and a brand as clear as water is essential to stand out. Build a solid reputation in the real estate market and make your clients and prospects aware exactly how you can help them. This does not mean investing an enormous amount of money so that a photograph of you appears in all the spectacular ads, nor in using complex words that sound more shocking than they really convey, but quite the opposite: less is more. Keep in mind that when customers read your content, whether through Facebook or an internet ad, you have 3 to 5 seconds to catch their attention and keep it, take advantage of them!
Learn how to automate your business so that, when necessary, you can give yourself a break without having to sacrifice your growth. Burnout and stress are very real and you don’t want to get to that point. On the other hand, we know that finding solutions for your own problems while offering alternatives to your clients is like a juggling act, however, knowing what processes can be automated is the first step to lighten that overwhelming task.
Please note the following points:
- Make sure your team is really committed to the business
- Be 100% digital (so you can work from a laptop without having to go back to your desk if you choose not to).
- Become your own promoter within the media (learn how to write press releases).
- Be the authority in your market (write a book or post regularly on your buy property professional blog ).
If you wonder why your company’s growth has not met your expectations, ask yourself first if you are directing your attention to the right prospects and customers. Establishing a niche and being specific with the customers you work with will grow your business 10 times.
And you already established yours?